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High performance, enterprise class tag and data management

Qubit Opentag is available as a self-service or managed tag manager, tailored to your business needs.

Enterprise tag management at a fraction of the cost

Full enterprise feature set with marketing friendly user interface
Trusted by many of the largest retailers, publishers and agencies in the world
Runs on Universal Variable, our W3C approved open data model
Powers two of the fastest ecommerce sites in Europe

Two of the three fastest ecommerce sites in Europe run on Opentag

A recent study by Radware and Level 3 ranked our clients Shop Direct Group and Staples as the 1st and 3rd fastest ecommerce websites respectively, over five seconds faster than the median load time of 7.04 seconds. Opentag improves page load times by grouping technologies in containers and prioritizing when they're deployed.

How Opentag drives business efficiency

  • 200 tags migrated in less than a month

    For nine ecommerce websites, including a full integration into the highly customisable CMS, ATG 10.0.

    View case study

  • 10x faster technology deployment

    Allowing Pandora’s agency to deploy critical technologies for advertising and analytics in just a few hours.

    View case study

  • Opentag implemented in 90 minutes

    Using Qubit's Magento extension to automatically insert Universal Variable onto every Stylistpick page in just 90 minutes.

    View case study

  • "It is the most intuitive tag management user interface I have seen - better than Tagman, DC Storm and SiteTagger."

    David Hoffmann, Senior Online Analyst at TalkTalk

    View case studies

  • "The beauty of Opentag is that we now have visibility of all of our tags from a single and easy to use console."

    Robert Webster, Head of Technology at MediaCom UK

    View case studies

Collect and structure your data with Universal Variable

Universal Variable is Opentag’s data model and provides a robust framework for data collection, gathering information from over 300 variables. Universal Variable is W3C-compliant and helps businesses update and exchange new technologies with ease.

Key Opentag features

Container Tag

Gather all your third party technologies and make them easy to manage.

CPA De-duplication

Reduce marketing costs by only rewarding the channels that drive sales.


Programmatically manage your containers and the tags inside of them.

Vendor Testing

A/B test and optimize your third party technologies with a single click integration with Deliver

Opentag supports a wide variety of tags

Opentag supports any JavaScript-based technologies. We current serve over 1,000 different third-party technologies through Opentag and our Universal Variable data model. Our built-in tag library contains over 400 pre-configured tags, including the most frequently used tags in web analytics, retargeting, ad serving, and on-site applications. We are constantly adding to our tag library and if there is a JavaScript technology you require please get in touch.