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The value of customer feedback

The noughties were the decade of measurement. Web analytics has now become a dominant force in ecommerce, but numbers can only take you so far. Without a qualitative understanding of your customers, you won't be able to grasp why certain things occur. Numbers tell you the scale of a problem, feedback tells you how to deal with it. This report covers the different topics the customers of Qubit's clients give feedback on, and looks at how things have changed over the past two years!

Read on to learn:

  • How 'product range' has become the 2nd most popular topic to leave feedback on
  • Why price has retained its position as the most important issue
  • Why stock availabiity, discounts and images are no longer as important to consumers
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