Using Qubit’s visitor history data, LK Bennett were able to target a high-value customer group: engaged users who had not purchased before. They decided to target users who had added items to their basket, but never purchased.
Targeting returning, non purchasing visitors, who are abandoning their basket with free shipping will increase conversions.
UK visitors who had not purchased online within nine months, but had visited the site more than three times.
Using Qubit’s exit page logic, a layer was fired when someone was leaving the basket page after adding a product to their basket, in order to tempt users with free delivery.
After implementing this test, LK Bennett experienced a 11% increase in conversions in this segment.
“Qubit’s gave us the ability to serve specialized layers and target specific groups of users. We can now target a high-value customer segment and engage directly with them, helping to drive our long-term growth.”
Claire Goodman, CRM Manager, LK Bennett